STRATEGY > CONCEPT > BRAND
We have started translating the digital tactics of the Multi Channel Engagement Strategy into the right form and function for the website. The moment Takeda knocked on our door with their wish, that was all there was; no name, logo or visual identity yet. Our creative team has developed these elements in a visual styleguide. Subsequently, the elements were translated into a design for an informative website with a scientific look & feel. The website has an encyclopedic look & feel and navigation; this facilitates the visitor in finding the desired information about ADHD.