At the heart of the project are Semper’s core brand propositions: High-quality gluten-free food, healthy food for babies and toddlers, and nutritional advice for health centers and baby consultants. But, in a world of fierce competition, they need to go the extra mile to ensure that those messages engage the target market and are presented in the best possible way.
With their propositions in mind, a holistic evolution of their brand was actioned. Together with changing up their packaging design, a new website was greenlit to support their brand and retain their market share in a crowded and critical space. And that’s where Burst came in.