Member associations such as Natuurmonumenten are having a hard time these days to attract, engage and mobilize members. In collaboration with Natuurmonumenten, Burst developed an online platform for Natuurmonumenten that showcases Dutch nature. Through appealing location-based content, the website brings nature close to the end-user.
“ Working with Burst feels like a real partnership: they do not only focus on technology, but help us see the bigger picture.”RUUD BREUKER, PRODUCT OWNER AT NATUURMONUMENTEN
The new website combines data-driven design with complex technology. The content is geotagged, which helps display relevant content for each user, showing them nearby nature reserves, activities and trails.
Relevancy is key for recruiting, engaging and mobilizing website users. We have deployed artificial intelligence to provide users with relevant content recommendations.
De interactieve kaart op de website laat op basis van de locatie van de bezoeker zien welke natuurgebieden, bezoekerscentra, routes, activiteiten en bezienswaardigheden er in de buurt te vinden zijn. Op deze manier brengen we via de nieuwe website de natuur letterlijk en figuurlijk dichterbij.
Digitale Strategie, Data & Intelligence, CMS-platform, Continuous Optimization, Metingen & Rapportage, Quality Assurance
