VISUAL, UX AND MOTION DESIGN
A modern product asks for a modern website. Not only in terms of UX, visual and motion design, but also techwise. When we started working together with Mambu and Velocity, we started our exploration with a core model workshop. During this workshop we determined – together with various stakeholders within Mambu – what the core pages of the website are. One of the key advantages of doing this kind of workshop is that it forces to think from the user’s perspective what their objectives are when visiting a certain page, and what the objectives of the site owner are. Where these converge is what you focus the content of that page on. Instead of traditionally starting from a homepage and then working down a hierarchical pagetree, this considers every page a landing page and uses the homepage paradigm to connect everything together.
We created a vision on what visitors see and do on these key pages to reach their goals, as well as Mambu’s goals. The core model workshop provided us with a number of important insights that we could use in the digital identity for the brand, as well as for the site structure. The outcome of the workshop was valuable input for the visual, UX and motion design.