To allow as many people as possible to enjoy tasty tomatoes, it is essential to have content on the website that is relevant to the consumer and inspires. The keyword research that we did showed that people are constantly looking for recipes with tomatoes. So it is crucial for Looye to integrate this content on the website. In a Content Marketing workshop, together we looked at the possibilities of adding this content. Where on the website and what should it look like? The conclusion: a strategy for content marketing in which we primarily work with creating content around recipes with tomatoes, in order to bring more consumers into contact with the Looye brand. Secondly, we want to ensure that the platform enables Looye to tell the story around the brand even better.