Cinematic evolution
Even in the years before the pandemic, IFFR were already looking at ways to create meaningful interactions with their audiences. Together with Burst in 2016, a new website was created to better handle ticket sales and high traffic volume, and when further technological opportunities presented themselves, the team leveraged the power of AI to create more personalised and innovative solutions across their digital ecosystem.
To make better use of all the data available from various sources, the Burst team created an API (and associated apps) to integrate multiple information sources about films – all while simultaneously rebuilding the website in Drupal 8 for a more engaging and robust online destination.